180 Degree Designs

I recently discovered Barcelona designer Gemma Degara and her beautiful versatile garments. Gemma's clothes are unique and amazing because of this 180 degree factor she applies to them- she explains on her site that you can choose yourself which side is the front, allowing people to interpret the same garment in different ways. I love this concept as it lets everyone adapt her clothes to their own personal style and wear it the way they want.
Her latest Fall 2009 collection was entitled Sleepless Night (see pictures above). I am usually not a fan of blue as I do not wear it that much, but I love the shades of blue Gemma has used in this collection- the turquoise and royal blues are vivid yet still have a very cool and calm feeling. Another aspect I really like is the various silhouettes used throughout this collection. The way the blue tops and dresses are draped create interesting and unique shapes, and just hang on the body beautifully. I also think the black cape is striking and dramatic with its great trapeze shape and tiered bell sleeves. I love the way the collection is styled in her look book- the black ankle boots are great, the tights and socks compliment the clothes well, & I absolutely adore the embellished gloves covered with delightful fluffiness! Overall her style is very striking yet at the same time soft and serene. It's this contradiction that creates such a lovely, whimsical, and novel collection!

I also wanted to share the photos of this collection that were not part of the look book because they are just simply beautiful! Setting the photos in the woods is a great backdrop for Gemma's collection. The neutrals of the surroundings really allow the clothes to stand out and the nature parallels the peacefulness of her designs. They were taken by Inmma Varandela, to see more of that shoot and more of Gemma's designs have a look at her site HERE.


(All pictures via Gemmadegara.com)